Today let’s talk about putting yourself out there and getting people to know your services and products, shall we?
{and how that defines the most visited part of your site}

There is a whole lot that goes into spreading the word about what you do and what you offer, right? You are doing it all, stretching those visibility muscles and you are out there making moves.

Great!

👀 People are interested, they are curious, they are following along, clicking the links and…. they are landing on your site.👏🏼

Now didja know that:

👉🏼 A blog post is mostly likely to be THE first landing place for new people on your site?

As in, this is the first impression they get from you and your business! Not your home page, not your services page, not your about page. Nope. The blog.

🥀 Sadly {and alarming even} is that blogs tend to be THE most neglected part of people’s websites.

There’s content being created, new posts published, they are active, rolling and happening but they are far from supporting the business owners goals. Worse yet — blogs can even be working against them

{remember the sales page working against the sale? same, same}

👇🏼 Now let me break it down WHY your blog is so crucial for a lasting and favorable first impression.

💭 Imagine a few scenarios:

• people google something, a home deco DIY or a recipe for instance, and videos and articles show up in the search
• someone who has been doing this A-mazing meditation for the last 3 days just *needs* to tell everyone of their recent discovery so they post the link to it on facebook
• you have been spreading the word out in the socials and you just posted an article about taking breaks and staying focused during long days at work. {with a “link in bio” CTA, because of course ;)}

🔗 And better yet, in the google search, in the friend recommendation or in your own social media efforts, people are clicking where they are suppose to click! And what do they see then?

🎥The videos are most likely directly posted on YouTube. So there’s where they will immediately land. If that video is well set up and optimized, there will be more info in the description with links to the offering related to it {free or paid} or to the full article on the creator’s own site.

📝 Now said articles – clicked directly from the search, posted on the socials or linked to videos – are blog posts. And now they are coming to your site to check things out, for the first time! And they land on…. {the quiz again >>} your about page? your service page? your home page?

No, of course not. They land on that single article {blog post} that is talking about the specific topic they were looking for.

🧐And so their first experience and impression of your site is through that individual blog post.

Who’d have thought? 😏 The home page is supposed to be the main entrance of the site, isn’t it? Like a beautifully decorated and thought-out living room, the first entrance to the home…. Yeah, unfortunately not. It would make sense to assume so but in practical terms, an individual blog post is most likely how new people will land on your site for the first time.

Now, this is not by all means a bad thing!

💥This is just something extremely important and powerful to keep in mind.

Because even thou, people could just click through your tabs and get to know you from the other snazzy, on-brand and styled pages of your site, the reality is…. they might not even get to it. 😳

They might land on that blog posts and… bounce off.

👉🏼 Outdated, crowded and confusing blog designs will actually do a disservice to you and distract from the main content that you so carefully crafted. Confusion and feeling turned off by outdated visuals is a sure fire way to have people bounce off or close the window all together – and worse, discredit what they were excited to learn about a few mins ago

👉🏼 In a better case scenario thou, lets say they didn’t get turned off by your blog right away, they didn’t bounce off and they finished reading the whole article {or watching the video}. Then what? Is it clear what is the next step they need to take? If not, they might enjoy the content and still close the window right after it. Confusion {again} and lack of direction are not how people engage.

🏆 Now making it work in your favor:
Go back to your biz goals. Knowing now that the blog is most likely the first place new people land on, how can your blog support your biz goals instead of work against it?

🤸🏼‍♀️ Blog feed design and individual blog posts design are incredibly flexible, we can literally arrange them to guide new readers and optimize their overall experience any way we want!

🎯 Keep your goals in mind as your plan the design of yours and most importantly — have fun! It will show through 😉

OR…

👩🏻‍💻 if you want my eyes, brains, experience and expertise to help you plan and implement your blog design, I am one call away! Click right here to pick the time that best work for you and we go from there.