Hellloooo, love!
In the last few days, since the news broke that Elon Musk purchased Twitter, the socials have been going crazy!
If you love the guy and are having a blast with the current #TwiterAllHands hashtag or if you despise the whole situation and have joined the #LeavingTwitter party, more than ever a sweet reminder that:
👉🏼 Social Media platforms have always and will continue to be run by other people {shocking, huh? 😀 } — meaning it is someone else’s business that we rely on to market our own business and publish our own content and, like it or not, they run it as they wish.
⭐️ There has never been a better time , to get your marketing systems in place {*ahem* your email list} and your content up and running on your own platform {*ahem* your website}
Not only for your own business purposes and growth but…
for your community!
They *want* to hear from you!
You see love, even your followers are expecting that.
They are counting on a way to keep hearing from you.
They finally found you, and want to learn from you regardless of what is going on with algorithms {which they have no idea about!} or the new business structure going on in whichever social media platform…. and it is on us, the service provider/business owner, to make it easy for them to access our content.
Relying on Social Media to stay connected to your community is not the way to go, love.
Social Media has *no* saying if and when your community gets to know about your latests. You determine that.
Organic/paid reach, techy glitches, changes in terms & conditions, new CEOs, none of those are relevant to your community. They just want to connect with you, hear from you…..
Don't make your followers work so hard for it - make it easier for them: Get their email to send them direct updates and post content on your site.
They truly are counting on getting that content from you 😉
Any questions, I’m on the other side of the screen ready to answer you!
Hello love!
The other day I saw a woman telling in details the whole process of booking a paid 1:1 Reiki session with someone and how she was SO excited about the whole thing!
She was DELIGHTED in seeing that service provider’s systems unfolding right in front of her as she was purchasing her session.
“Right after I put in my card number, a new page showed up inviting me to secure ANOTHER SESSION with a discount for future use.” ~ She was describing.
This woman {who is also a service provider} was dazzled at her colleague’s cleverness on doing an upsell right there, and her boldness for doing so unapologetically.
As I read through her story and the comments in it, two things stood out that made it all possible:
1- The service provider KNOWS her expertise is needed and transformational.
Knowing that, she can fully own it, boldly show up and sell with confidence – without the icky feeling of being too sales-ly {such a common feeling, specially within women service providers!}
2- Her techy tools are being FULLY utilized to her advantage.
She went on a step beyond what most people in her field are doing and used her tools + technology to optimize her systems to fully support her business.
And this is the beauty of the level of access we have these days with the techy tools available to us.
We can actually create a whole behind-the-scenes selling processes that makes a client EXCITED to be giving you money… after just have given you money! 🤯
Imagine people booking a session with you and then booking again right after and being GLAD to do so? And even broadcasting about it? Imagine your people being EXCITED with the opportunity to “swipe” their card on you AGAIN just like that?
We can create all that and more with your website strategy + your systems.
👉🏼 From building your site from scratch, optimizing the one you already have, creating your sales funnel and/or developing your members area and course structure, we can tackle them all through the VIP Days format.
Imagine that! 😀
I’m here for you when you are ready!
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"What you focus on expands"
"The better you feel, the better you feel"
We all heard those sayings and they could not be more true – including in business!
When we are in that happy high vibration, creating, making things happen, things are flowing, things fall into place, opportunities show up and so many times unexpectedly!
Yet this also translates to…. if something is *not* what we like, but we keep focusing on it, “pushing through it”, the more of it will keep showing up.
And so anything we can do in our darling 3D world to enhance that flow and/or not interfere with that flow, we must do.
I am shameless to say that I love techy stuff.
And I am even more shamelessly to admit that when techy things don’t work, for crying out loud, can’t they flip our world around and drag us down the rabbit hole of Crabby Land?!
Now imagine having to send those juicy emails to your subscribers or finally implementing that sales funnel you’ve been meaning to for a while. And all them filled with your vibes, your wisdom, expertise, all that good stuff and then…. you log in to that email platform you signed up because you heard that at your business level, this is where it is at, but it makes you cringe as soon as you are in the dashboard.
Not the vibe!
Even if you are someone techy inclined, looking at and having to work with a platform that doesn’t inspire you will affect how you show up for it.
When choosing the best platform to support your business, {be that an email service provider, a platform to host your site, a members area, file sharing, anything!} consider what is important for YOU when using said platform.
For instance, if you are searching for the best emails service provider ask yourself this one important question:
👉🏼 What is important for you in the process of sending an email out?
- Beautifully designed emails that are easy to create?
- Easy to edit content?
- Multiple layers of tagging and segmentation?
- or maybe the opposite: straight forward segmentation, 1 or 2 covers?
- Emojis! Because they bring you life and you need them not just in the subject line but in the email body as well? {this one might or might not have been me! 😏}
Wherever that is that keeps you in the flow, enhances your flow and makes you excited to send those emails, build that funnel, look at your stats, create optins, make sure love, that the techy pieces are there to support you.
You might have heard of Infusionsoft, Ontraport, Mailchimp, ActiveCampaing, Madmimi, MailerLite, Flodesk, and on and on…. and out of all those?
The best techy tool is the one you feel comfortable using.
The best techy tool is the one you actually use.
This goes for everything actually.
When people ask me what is the best platform for membership sites?
👉🏼 It’s the one that works for them. The one that makes them inspired to keep working on it, OR…. in the “worse” case scenario, the one that doesn’t turn them off and stop that flowy vibe they started with.
Doesn’t matter if a fancier or simpler platform works for your business bestie.
She’s not the one logging in everyday to check stats, do tweaks, and maintain the whole thing running.
The best tools for your business are the ones that YOU feel comfortable using.
Everything else is irrelevant.
Tell me in the comments love, what is the latest techy tool you found are loving so far?
