Have you seen those marketing people out there telling us there’s only this one way of doing things? And then as a response to it, it almost becomes a trend to go against what the marketing gurus are telling us?
For instance, in the last few years everywhere we look there are coaches and service providers launching programs, courses, masterminds, etc, with the bare minimum possible.
Meaning 👉🏼 Cutting off the “extras” and “musts” and focusing on the easiest way possible to launch. The path of least resistance there is. Cheers to that, always and forever!
As in, if a complex follow up email segmentation is stopping you from launching, simplify it and make it a straight forward one!
Or if an overly long sales page and the design of it is making you avoid the launch all together, sell it from a google doc!
Yes, I’m not kidding — selling from a google doc.
Very common.
You have seen those, ya? Specially coaches selling brand new offers — they put words in a good ‘ol google doc explaining what the program is all about and add a link to buy it. No graphics, no nothing. All written in the default Arial font straight up! 😃
👉🏼 I see those all the time and they work because they remove resistance and obstacles to launching.
🚨 However if the thought of a plain and simple bullet points google doc gives you the exact opposite feeling — you fell MORE resistance to selling and avoid the launch because you can’t proudly stand behind your offer as you don’t feel connected to it and how it is visually representing you and your business, well…
The "making it simple" just complicated your life even more.
How much TRULY simpler wouldn’t it be to actually ignore any kind of marketing guru’s advice, know ourselves well and how we best operate and make decisions from that?
👉🏼 If the thought of a sales page drags you around and removing that big project off the list will help you move forward, do that! Go for the google doc and emails only info!
👉🏼 If a well-rounded and visually appealing sales page with a cohesive story telling flow helps you get pumped up, excited and easily talking about your offer left and right… get rolling with it! The focused time you use to get it done will speed up the process when you are out there marketing your services.
👉🏼 My reminder for today is that simple >> do what feels right to YOU
Because I also almost forgot about that and ALMOST bought into that google doc “easy life”. 🤨
I know, the irony!
ME, a designer, trying to “make things easier” by skipping all the visuals.
Here’s what happened👇🏻
In my other business, things have always been very visual and eye-candy filled. {I used to hand paint and illustrate EVERY element of the site and brand overall!}
And I know SO well how time consuming it is to design and develop a good sales page specially with custom illustrations as I used to do. 💭 Because I was very short on time to launch the program I thought to myself, “no biggie. I’ll just write the program content in emails, launch it to my list only and call it a day. When the year-end crazyness is gone I’ll go back to it and build, design and illustrate a proper sales page”
So I did just that – words in an email.
And the first two emails were out.
Not surprisingly however I was not “feeling it”. My energy was not there. Even thou believing in the program, sharing everywhere wasn’t coming easily as it usually does.
Shocking!
{An artist and designer not feeling inspired to share her brand new program that has no visuals whatsoever. She’s so confused as to “why she lacks inspiration to launch…” #naive 😑}
👉🏼 So I quickly realized that trying to make things “easier” by skipping a CRUCIAL part of how I function — through visuals and storytelling — was the reason I wasn’t INTO my own launch as I usually am.
And straight on to the drawing board I went to flip the situation!
Just like with any VIP Day, I locked in 2 full days to work on my own sales page for that one program.
💫 And even thou A LOT of intensive work went into it, as I was designing the sales page I was already feeling JAZZED to talk about it again! With everyone and everywhere!
A whole new flow of energy comes through when we know that every part of what we stand for and believe on is being represented – visually included!
🔥 There is nothing like knowing ourselves and how WE best operate in life and business to actually feel + be engaged by it. And as a result -- bringing people along with us.
As we are wrapping up for the year, getting all the tools we need to support us in the upcoming business year is crucial!
👉🏼 Meaning, getting the support that actually excites you to share offers and services!
💎 My on going VIP Days Business coaching + support as well one-off VIP Day projects are available for end of January.
🔗 Click right here to book your call
Any questions, hit reply and let me know!
The other day helping a client with her sales page, we started talking about one of the biggest myths that have built up around it in the last decade.
Which is…
Sales Pages are supposed to be super long!
Now, I’m not one to go for “supposed to”s, “must”s or “should”s in any way, shape or form. I could throw this perceived truth right off the bat just for that.
Having said that however…
👉🏼 Are there reasons that things have been done in a certain way by multiple people over time?
yes.
👉🏼 Can those reasons also apply to us?
yes.
👉🏼 Can those reasons NOT apply to us at all?
also yes.
As usual you are the one to decide and define what works best for you. Because we’ve already released that “guru’s-set-in-stone-it’s-my-way-only-otherwise-you-are-doomed” kind of mentality that was so prevalent a few years ago in the online business world, right?
YOU know better, what is best for your business – always!
Now, having cleared that up, let’s see:
What's up with Sales Pages and their lengthiness. ⬇️
{psst – the kind of sales page I am talking about here are the ones tailored to products/courses/programs that do not require prior application or any type of individual assessment. Which excludes some service type sales pages}
ok, back to it.
Let’s imagine this:
👉🏼 There’s a discovery call with a potential client. You are there zoom-to-zoom, camera-to-camera, looking at each other’s face and having the dynamics of that juicy 1:1 conversation.
Your personality comes through, questions are being asked live, concerns are being addressed on the spot and all that good stuff.
Based on that specific interaction you guys will decide if the service and/or collaboration is a good fit or not for you both.
Now, in a sales page, this whole process above happens on a static page.
The prospect reads on the screen what you and the whole service are all about. There is no back-and-forth communication, no time for them to ask you questions, getting to know you and/or have an overall feel about you.
The same on your end.
You can’t see the person reading the sales page. You can’t tell where their attention is, if they are excited about the service or not. If they drifted away or if they are on the edge of their seats ready for the next paragraph. You don’t know who’s reading that page and about to hit the buy button. {One of those nightmare clients might be about to come through and you wouldn’t know 🤨}
The connection felt in a 1:1 call – from both ends – needs to be present right there in a cold static sales page.
Tricky, huh?
👉🏼 And that’s when all ways of conveying that same dynamic and connection of a discovery call, will come into play.
So we go all in expressing and unveiling the offer, the features, benefits, what they get out of it, how they will feel afterwards, etcetc,
Because when creating a sales page we have to always keep in mind that the main goal is to build a page that does the work for you. >> A PAGE that SELLS!
“Well, duh Raine” – I hear you say 🙂
It seems obvious, I know but if we keep this basic principle constantly in our minds, we can release the icky feeling that a sales page is supposed to be blabbing on and on about us, making it long with fillers and going in circles talking about our services, while scaring the shizz out of people saying that they will fail in life and in the afterlife if they don’t buy for us.
It is not that at all.
Like the discovery call, on your sales page, you are telling prospects all about the awesome solution you have for them and how they will be/feel transformed after working with you.
👉🏼 And since – I can’t stress this enough! – you can’t have the dynamic a 1:1 conversation has, the more information and addressing of concerns happening in the page, the better.
It will be easier for the prospect to make a decision. They won’t have to email or DM you to “check in on something”. The more you give them certainty that they are in the right place, the better! The more effective your Sales Page will be.
{or certainty that they are not in the right place! Remember that a good sales page also does filter out people who are not well suited for the service/product being sold}
And for all that to happen, as much as possible of information, clarity and confidence of how you can help needs to come through in a sales page.
👉🏼 Things get long that way?
Yes.
Think about all the amount of good stuff you actually cover in a 20-30 mins discovery call! Translating that and making sense of it into written words on a page is a process!
👉🏼 Things get repetitive that way?
Yes.
How many times do we revisit a concept in a discovery call in response to a question that is very similar from the one in the beginning because the prospect didn’t realize it’s the same thing, as they are still processing what you just said 3 mins ago?
How many times do we do that summary of all that was talked about at the end of the call? Always and consistently because we don’t just drop them hanging assuming things and trying to connect all the dots of what was covered, right?
So yes my love, Sales Pages can be and most likely will be lengthy.
Now, does your sales page HAVE to be long?
no!
The point is to make clear what your service is and what is not, what you help them with and set the expectations right so neither of you have a heartbreak at end.
If you know that those points are covered and clear on your sales page with a few short paragraphs, you are good!
👉🏼 But I PROMISE you, without hesitation…. We THINK we are being extremely clear in our message and in the vast majority of cases we forget how much we already know, how much we are immersed in our own area of expertise and how much more {WAY more} hand-holding and breaking down into steps, a prospect needs to make a decision.
I PROMISE you that things aren’t obvious and crystal clear to them as they are to you.
A HUGE piece of the puzzle when selling our products and services is seeing things the way the prospects do. Stepping into THEIR shoes. Meeting them where they are at.
And that leads me right into — asking other people’s opinions when doing work in our businesses.
Of course that will be for a later post, because this one is way too long already.
If you read all the way till the end here…. I knew we belong together! 😍
Keep tuned for the next post, you will love it!
{Time permitting I’ll be back with it in a week.😉⏳}
Happy last week of October!
And as always, remember that if you need help with YOUR sales page my VIP Days are here for that. One day and we will get it tackled! >> Click here to book your VIP Day
Hellooo love!
The past few weeks I’ve been re-organizing and sprucing up my other site, {an Art website!} and lemme tell you…. when you have almost a decade of content created you just can’t stop finding jewels everywhere. 💎
{#modest, I know! 💁🏻♀️}
The overarching theme with all of them is the beauty of the stories being told.
Looking back is easy to pinpoint how one thing was unfolding to the next, and then to the next , and the next, all leading up to something big — in life and/or in biz.
In simple terms, that is what a Sales Funnel is:
Telling a story that is compelling and leads us to a "gran finale".
{Which we know it is a not an actual finale, but the starting point of another story or chapter per se – a course, program or service you have going on.}
Because this is the core of a Sales Funnel — going from one starting point to the next until we reach the culmination, the climax of it all. And as we move through it, we tag others in the process along with us.
So love, if you have been feeling stuck and dreadful about your sales funnel, take the easy route and treat it as an engaging story you tell and see how it goes for you.
And if you need help sorting out and organizing that story, getting your brand styled in it, all the techy pieces functioning, automations and systems implemented for you, don’t shy away and ask for help. I’m right here for you!
Any questions about sales funnels, lemme know in the comments!
Hello love!
Today I need to talk about an important thing that I know someone out there needs to hear:
On “Dropping the ball” on a project/biz goal
Yes, with quotation marks because it is a perceived situation.
Lemme explain… you know those times when you have an idea, a goal, something that you really want to do in your business but it just won’t come together?
Somewhere along the days, weeks, months or even years, you left it for when it is “right” or you kept trying it but it just doesn’t happen. Time passes and you feel like you dropped the ball on it.
Well… this week talking to a client I brought to her attention something beautiful that comes out of those {perceived} situations.
She came to me a year ago wanting to build a membership site. She wanted help with the technical pieces of it, design of the site and design of the program itself.
We got right on it and were all hand ons, steady working on developing it.
But as we were going through the motions, some resistance on launching that specific program was coming up for her. We dug in and did the inner + outer work needed to move through it.
Now, I know very well that pushing a client to do something they are not feeling anymore is not the route.
{Regardless of whichever marketing guru preaches out there about building certain systems and structures just because “that’s how it is”, won’t cut it over here.}
So we let things roll as they were unfolding for her and beautifully — new and different programs + courses started coming out of it. As a result some solid and stable streams of income that she LOVED creating were set in motion. {<< very important here — that she loved creating them!}
Yet throughout the process there was a time she mentioned the bit of guilt she felt for never completing the original project – the membership program. “Dropping the ball” on it, as she put.
We worked through that too, to release that guilt, since the idea of that program was the reason all the other ones were born anyway. {Really, each step we take helps us somehow even if we don’t see it in the moment.}
Fast forward to this week, we were brainstorming her next move and she felt the nudge to extend further one of the current programs to give her clients ongoing support. And she said: “you know, a membership kind of thing, where I can support them with this, this and that more regularly”
And so we defined the tasks to get it rolling.
I went to her site with the design of this “new” membership program in hand {on paper} and ready to transfer it to the screen.
And that’s when I see in the archived pages….
⭐️ THE membership program already there — designed, styled and all ready to go from when we first came up with the idea.
Meaning that original idea – from a year ago – that she wanted to implement but “dropped the ball” was just like that, easily and fluidly coming to life as the natural extension of her business.
She didn’t even realized it!
**I** even had forgotten about it!
All the pages, graphics and the techy pieces right there, ready to be made live just waiting for this moment!
Freaking excited seeing this full circle moment that just happened, I asked to hop on a call again so I could screenshare and show her the program already there.
But most importantly I wanted to acknowledge the beauty of trusting the process.
THAT membership program she was originally going for {and struggling to get on board with it} is now the one we are creating as a natural extension of the current live program that needed to be birthed BEFORE the membership!
And this time around, it all came through easy without the resistance from before.
Because now it was time. Now it all made sense in the big scheme of her business.
How mind-blowing is it when we trust our own flow, and let things unfold without “musts” or “shoulds”?{Answer: Very!}
The thing is, as cliche as it sounds, wherever is meant for us will be there. It will come back, it will knock on our door and ask for our attention from time to time until we are ready for it.
It might not come through the way we were thinking but the vision is there. It is ours and it is going nowhere.
You can’t miss what is meant for you.
Trust your own process
Have you ever thought about how sometimes we make things harder for ourselves just because… we are used to it? 😳
As in, we are operating on default mode and can’t even tell there’s an easier way to do things.
A few months ago, back home, I was walking around the streets of São Paulo {I miss it!🤩}, and I was about to enter a pharmacy.
There was a long line to reach the counter. I glanced at it quickly and without thinking much of it, I went on to stand at the end of the line.
A few minutes later, a guy came by.
He approached the pharmacy, and did the same thing as I did… stopped before entering and looked around stretching his neck a little bit to see further down inside.
But his next step after that quick glance?
To turn around and go on his merry way.
“Wait, what?” I thought to myself… “Why is he leaving? He looked at THIS completely normal line and decided to leave?? Lines happen here in Brasil everywhere – it is just how it is!”
Was it an annoying line? Yes!
Was it an unnecessary line? Yes!
Yet >> I << had voluntarily stepped on it because in my head the old script of “that’s just how things are down here in Br” was turned on in full mode. “There are lines everywhere. So yeah…. it’s just a line. Stand still, Raine and wait your turn!”
👉🏼 How interesting is that two people in the same scenario with completely different autopilot running in the background. {me and that dude}
One decides to leave because the line is way more of a hassle than what he wants to put up with and the other person chooses to stay because “that’s how things are – just toughen up and do it”.
And so on that moment, realizing all this, I did a big imposing {in my head} “F** that! I’m out of here.” and stepped out of the line. {#Freedom! 😁}
I knew it wasn’t imperative to get the thing done right at that time, I could come back later but on that moment that I stood up in line without thinking I was behaving on the default mode from when I use to live down there.
My current self was strolling down the streets of her hometown as a tourist yet operating from her old resident patterns.
How incredible it is to know that in a split second we can change perceptions of situations and actually CHOOSE to see things differently, isn’t it?
And as a result we ACT differently.
Now, think about how much we act on auto-pilot because we are used to it — in life AND business!
We let old habits define our standards and how our life + biz will go in the present moment.
We can change that at any given moment.
When we notice we are making our lives harder than it needs to be, we can break that pattern and choose differently.
At every moment, at any time.
Those dreadful and burnout inducive scripts of:
“I can do it all”
“I can figure this one out too”
“I will get this one done”
“I’ll just do it myself!”
They all can be gone in a split second {reads >> split decision!}
There is no glory, extra brownie points, or merit badges for when we work ourselves to the bone and stretch ourselves thin.
You are the most important asset in your business and when you overdo? Your business feels it. Your creativity feels it. Your genius feels it.
This is not cute.
And I know you know it!
So truly… it is time to break those nasty old habits of taking and doing it all by yourself.
What can you delegate/break free from today? 😉
